Business Insider
Environmental Graphics, Wayfinding, Signage

Completed at GHD Partners

Design Direction:
Nico Raddatz

Carla Zorilla
Wayfinding, signage, and environmental graphics for Business Insider’s new global headquarters in New York City. 

Enviornmental graphics reference the company’s influence and history using statistics and content ranging from readership & viewership data to headlines, interview transcripts, and internal facts.  

Cantilevered destination identification signage and a custom iconographic system helps visitors and employees quickly find important locations throughout the office.