Wayfinding, signage, and environmental graphics for Business Insider’s new global headquarters in New York City.
![](https://freight.cargo.site/t/original/i/ec1f3e52dc9067a59d383535c774aed3b1c083e3f6a163869005eaa6297e2fa2/BI-WF-01.jpg)
![](https://freight.cargo.site/t/original/i/b9423d25f20b291aec88887d0e796ee65cb97a7ab665efbea3034a0075cce451/BI-WF-04.jpg)
![](https://freight.cargo.site/t/original/i/750bb76f50f771d0ee4043f45b958b8f211d6e42e12f1ba657e69d1579d1293e/DSC04021.jpg)
![](https://freight.cargo.site/t/original/i/936d10cb9668b7cec3195f090eae240a284480536168e97448df97effd66769c/DSC04031.jpg)
![](https://freight.cargo.site/t/original/i/f8e40e279de8c504591ed49f70eaba963289fc0c6e4253eb441f58c96471ff74/BI-WF-03.jpg)
Enviornmental graphics reference the company’s influence and history using statistics and content ranging from readership & viewership data to headlines, interview transcripts, and internal facts.
Cantilevered destination identification signage and a custom iconographic system helps visitors and employees quickly find important locations throughout the office.
Cantilevered destination identification signage and a custom iconographic system helps visitors and employees quickly find important locations throughout the office.
![](https://freight.cargo.site/t/original/i/2d90951679cb152ba861537211b23c4c45a31acd2bd2b47c291ec05c619e249c/BI-WF-02.jpg)
![](https://freight.cargo.site/t/original/i/ccbd47687399b2ffa24e83b6025e146e69a8973a811ee2576495f174fcf51ea1/BI-WF-05.jpg)
![](https://freight.cargo.site/t/original/i/d8f5b0f2f059260a06409beed174440d5cd9f605f479782a290e88eb3c52b5a0/DSC04085.jpg)